I was just doing the laundry and noticed to my surprise that the washing powder I was using had a picture of a happy father playing with his happy child. http://www.persil.com/productnonbio.aspx - it's a UK product, but since we're awash (no pun indended) with 'Mum's Own' and 'Formulated By Mother's' nonsense on most packaging, I had given up all hope of seeing dads included - maybe it's a break through in attitudes?