The National At-Home Dad Network is putting an end to “Mr. Mom.”

Following a recent Wall Street Journal story that declared “Mr. Mom is dead,” The National At-Home Network is launching a campaign to remove the 30-year-old term from parenting circles, social discussions and the media forever. The organization is encouraging the media and the general public to refrain from the outdated phrase, which has its roots in a 1983 movie with the same name.

Instead, The National At-Home Dad Network encourages everyone to simply call men who care for their children, “Dad.”

A social networking blitz in addition to a website,, and a pledge drive to commit to not use the phrase are all part of the campaign.

The term unfortunately is the most common label for dads who are the primary caregivers for their children. The name is an inaccurate view of fathers and implies that men are doing a woman’s job. The National At-Home Dad Network wants to make it clear that these fathers are simply parents, too.

Mr. Mom is the title of the 1983 movie starring Michael Keaton as a dad who is forced to watch his children after he is laid off from his job and his wife takes on a primary breadwinner role. He is shown as a bumbling dad who can’t handle basic domestic tasks.

The term is even more demeaning as the number of at-home dads continues to grow and provide for their families in a competent, happy and successful manner.

“Mr. Mom is dead,” the Wall Street Journal story stated. “At least, the pop-culture image of the inept dad who wouldn’t know a diaper genie from a garbage disposal has begun to fade. In his place, research shows, is emerging a new model of at-home fatherhood that puts a distinctly masculine stamp on child-rearing and home life.”

There have been several recent studies showing the benefits of at-home dads, including one released in 2012 by Boston College called, The New Dad: Right at Home. Farm Rich is also sponsoring a trend survey on the role of today’s stay-at-home dads.

All of it proves the term Mr. Mom is outdated, offensive and unnecessary in today’s vernacular on parenting. And The National At-Home Dad Network is working to see it disappear for good.